The thinking behind the work

The Credibility Gap is easier to close once you can see it clearly. These pieces examine where sustainable finance communication breaks down — and what it takes to make it more credible in practice.

Close-up of a green fountain pen nib.
Close-up of a green fountain pen nib.
Close-up of a black fountain pen nib on a dark striped background.

Start here - The Credibility Gap

A 22-page white paper on the credibility gap many sustainable finance firms don't realize they have. It maps the three places credibility tends to break down (methodology, performance, and values alignment) and introduces proof of process, the approach I use to close those gaps.

Read the white paper
Close-up view of a green fountain pen nib
Close-up of a green fountain pen nib against a dark background with diagonal white lines.
Close-up of a green fountain pen nib

Shorter pieces, published here and in industry outlets, each focused on one part of the credibility gap.

The first are in progress. In the meantime, I work through these ideas in real time on LinkedIn, where I post three times a week.

Articles

Want to see the gap in your own content before reading further?

Take the Sameness Test — spend ten minutes on one competitor, and the pattern starts to show.

Take the sameness test