More content might not be the answer. Communications that do more of the explaining might be.
Prospects might recognize that you offer sustainable investing without understanding what makes your approach different.
Your team can explain the “why” in a meeting. But that explanation is harder to capture in a website, product materials, or client communications.
Your experts keep carrying the same high-stakes explanations personally in calls, reviews, committee discussions, and renewal conversations because that thinking isn’t readily available in your content.
These are different expressions of the same challenge: making the rigor behind your work clear to others. That distance is the Credibility Gap. It can appear in how you explain your approach and in how you communicate what your data actually shows.
I help close the gap by clarifying your message and building narratives grounded in your data, methodology, and process. Most engagements begin with a conversation about what’s already working, what needs a clearer explanation, and what to address first.
Where we start depends on what you already have in place.
Find the gap:
ESG Credibility Diagnostic & Playbook
Not sure where clearer communication would make the greatest difference? Get a clear assessment of what’s working, where your approach needs more explanation, and what to address first—plus a practical playbook to guide the work.
Data Narrative Diagnostic
I conduct a fixed-fee review of an existing report or data-heavy piece: where the explanation needs clarity, where claims need stronger support, and how to bring the narrative into closer alignment with the evidence.
Build the asset:
ESG Content Engine Build-Out
I develop cornerstone content, such as a flagship white paper, a reusable messaging framework, or a coordinated set of investor- and client-facing pieces, that translates your strategy into clear, defensible narratives.
Data Narrative Project
I build a defined deliverable around your data and the questions it needs to answer: an annual impact report, a fund commentary refresh, or the data story behind a fund raise.
Finish the stuck piece:
Stuck Draft
This is a focused engagement for turning one well-formed idea into a clear, publishable, defensible piece. You don’t need an existing draft to start. The work is making your reasoning legible, whether it’s the strategy behind your position, the trade-offs you weighed, or the why beneath the what.
You receive a finished piece for your review and approval, plus a short decision note documenting key claims, qualifications, exclusions, and supporting evidence. Stuck Draft is for a single piece with a clear central idea. Broader research, messaging development, or multi-asset work is scoped separately.
Ongoing support:
Data Narrative Retainer
I provide ongoing reporting support aligned with your quarterly and annual cycles: fund commentary, LP letters, and disclosure narratives.
Defensible Communication Support
Need ongoing writing support without re-explaining your strategy every time? I develop thought-leadership articles, executive ghostwriting, newsletters, and other priority communications that reflect your expertise and stay aligned as your thinking and business evolve.
How pricing works
Projects are priced at a fixed fee based on scope, complexity, research requirements, and deliverables. Your proposal sets out the work, fee, and review process before we begin.
Start with a conversation
Not sure which engagement fits? Book a conversation, and we’ll spend 30 minutes discussing what’s working, where your content or data narrative could be clearer, and which next step would be most useful.